Documentación de ayuda 〉Versiones Antiguas de Direct Mail 〉Formularios de suscripción 〉

Documentación de ayuda 〉Versiones Antiguas de Direct Mail 〉Informes de campaña 〉

About the accuracy of geographic location data

Lo sentimos, este artículo de ayuda aún no está traducido al español. Si lo desea, puede probar una traducción automática de Google.

Este artículo de ayuda es para una versión anterior de Direct Mail.

Direct Mail displays the geographic location of a subscriber or user in a few different places, including:

  • Campaign report email open tracking
  • New subscriber email alerts
  • Direct Mail account control panel (under the Activity section)

This location data is an approximation based on the IP address of the user. It is not obtained via GPS or any other location-tracking mechanism (since these are not available in email clients).

The user's IP address is compared against a professionally-maintained database that attempts to match IP address to geographic location. However, due to the nature of how the internet works, there are limits to the accuracy of location data obtained in this manner. Accuracy may be limited by the following factors:

  • Some Internet Service Providers (ISP) do not provide accurate location for the IP addresses they own
  • Users accessing the internet via VPN or proxy are hidden behind the proxy's IP address, which may be located far from the actual user
  • Apple’s Mail Privacy Protection feature reduces the accuracy of subscriber location data, although it is usually still accurate to the country and region level

It is best to treat geographic location data as an approximation or estimate.

¿Le ha resultado útil este artículo? | No